The process is equal parts analytical and imaginative. We map the mental models shaping your organization’s current core and rewire them to align with long-term strategic objectives and emerging business contexts. Each initiative is supported by a compelling story, backed by data and visualizations, and activated through people-centered methods and design thinking tools.
SION AIRPORT, Valais, Switzerland
Business development _ Research and insight _ Service design _ ethnography _ UX _ UI
![What non-aeronautical development prospects for the regional ecosystem ?SION AIRPORT, Valais, Switzerland](https://format.creatorcdn.com/9d769b1c-7140-445c-b1d5-31bb885b900a/0/0/0/0,0,2429,3643,700,3643/0-0-0/f7bd3c5b-d21a-4af4-8150-2ae67d3676af/1/1/Site_internet_images_3_i1.jpg?fjkss=exp=2037606680~hmac=5766cf6e692fd88c320af0cf1325f2c8a2570240ec5dd21a6b0be7181213a20f)
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What non-aeronautical development prospects for the regional ecosystem ?
![](https://format.creatorcdn.com/9d769b1c-7140-445c-b1d5-31bb885b900a/0/0/0/0,0,4160,2127,700,2127/0-0-0/32ba2baf-bbe7-44af-9d13-59812697699c/1/1/Site_internet_images_i2.jpg?fjkss=exp=2037606680~hmac=6a77cb3cb745807b77df1e3e8c5aa2bb834da82666e149621cfa57fcf1ebc620)
![](https://format.creatorcdn.com/9d769b1c-7140-445c-b1d5-31bb885b900a/0/0/0/0,0,4160,2127,700,2127/0-0-0/d81a13a5-58e8-4417-9572-41bf6250c9c8/1/1/Site_internet_images_i1.jpg?fjkss=exp=2037606680~hmac=6a77cb3cb745807b77df1e3e8c5aa2bb834da82666e149621cfa57fcf1ebc620)
![](https://format.creatorcdn.com/9d769b1c-7140-445c-b1d5-31bb885b900a/0/0/0/0,0,4160,2127,700,2127/0-0-0/a41dccbf-4551-4f49-824e-29307e2ba58b/1/1/Site_internet_images_i3.jpg?fjkss=exp=2037606680~hmac=6a77cb3cb745807b77df1e3e8c5aa2bb834da82666e149621cfa57fcf1ebc620)
Our Goal
![](https://format.creatorcdn.com/9d769b1c-7140-445c-b1d5-31bb885b900a/0/0/0/0,0,4160,2127,700,2127/0-0-0/34a8a808-54af-475f-9a46-b4640354782f/1/1/Site_internet_images_i9.jpg?fjkss=exp=2037606680~hmac=6a77cb3cb745807b77df1e3e8c5aa2bb834da82666e149621cfa57fcf1ebc620)
![](https://format.creatorcdn.com/9d769b1c-7140-445c-b1d5-31bb885b900a/0/0/0/0,0,4160,2127,700,2127/0-0-0/113d4ea9-ba8d-4c5b-b781-32bba327dfcf/1/1/Site_internet_images_i11.jpg?fjkss=exp=2037606680~hmac=6a77cb3cb745807b77df1e3e8c5aa2bb834da82666e149621cfa57fcf1ebc620)
How could we achieve it?
By using a customer centric approach
![](https://format.creatorcdn.com/9d769b1c-7140-445c-b1d5-31bb885b900a/0/0/0/0,0,4160,2127,700,2127/0-0-0/34a8a808-54af-475f-9a46-b4640354782f/1/1/Site_internet_images_i9.jpg?fjkss=exp=2037606680~hmac=6a77cb3cb745807b77df1e3e8c5aa2bb834da82666e149621cfa57fcf1ebc620)
![](https://format.creatorcdn.com/9d769b1c-7140-445c-b1d5-31bb885b900a/0/0/0/0,0,4160,2127,700,2127/0-0-0/c92a1d5d-a3de-41a3-939a-9e43920ec16b/1/1/Site_internet_images_i13.jpg?fjkss=exp=2037606680~hmac=6a77cb3cb745807b77df1e3e8c5aa2bb834da82666e149621cfa57fcf1ebc620)
![](https://format.creatorcdn.com/9d769b1c-7140-445c-b1d5-31bb885b900a/0/0/0/0,0,4160,2127,700,2127/0-0-0/34a8a808-54af-475f-9a46-b4640354782f/1/1/Site_internet_images_i9.jpg?fjkss=exp=2037606680~hmac=6a77cb3cb745807b77df1e3e8c5aa2bb834da82666e149621cfa57fcf1ebc620)
![](https://format.creatorcdn.com/9d769b1c-7140-445c-b1d5-31bb885b900a/0/0/0/0,0,4160,2127,700,2127/0-0-0/51ed3fdf-ff4d-4c9d-8540-88d206fd269b/1/1/Site_internet_images_i7.jpg?fjkss=exp=2037606680~hmac=6a77cb3cb745807b77df1e3e8c5aa2bb834da82666e149621cfa57fcf1ebc620)
![](https://format.creatorcdn.com/9d769b1c-7140-445c-b1d5-31bb885b900a/0/0/0/0,0,4160,2127,700,2127/0-0-0/34a8a808-54af-475f-9a46-b4640354782f/1/1/Site_internet_images_i9.jpg?fjkss=exp=2037606680~hmac=6a77cb3cb745807b77df1e3e8c5aa2bb834da82666e149621cfa57fcf1ebc620)
By synthesis ideas in integrated design opportunites
![](https://format.creatorcdn.com/9d769b1c-7140-445c-b1d5-31bb885b900a/0/0/0/0,0,3137,2040,700,2040/0-0-0/49e04e43-807f-4230-9077-292a4deafacc/1/1/presenation-TM__23-JUIN__V2-24.jpg?fjkss=exp=2037606680~hmac=113b7b6979be76b055e059c3433e499220353e615b1cec7e9ab5ae852531f19c)
![](https://format.creatorcdn.com/9d769b1c-7140-445c-b1d5-31bb885b900a/0/0/0/0,0,4160,2127,700,2127/0-0-0/34a8a808-54af-475f-9a46-b4640354782f/1/1/Site_internet_images_i9.jpg?fjkss=exp=2037606680~hmac=6a77cb3cb745807b77df1e3e8c5aa2bb834da82666e149621cfa57fcf1ebc620)
A place for locals and travellers
![](https://format.creatorcdn.com/9d769b1c-7140-445c-b1d5-31bb885b900a/0/0/0/0,0,4160,2127,700,2127/0-0-0/5611e9af-835e-42cb-869f-b7d0fae3f3ad/1/1/Site_internet_images_i10.jpg?fjkss=exp=2037606680~hmac=6a77cb3cb745807b77df1e3e8c5aa2bb834da82666e149621cfa57fcf1ebc620)
![](https://format.creatorcdn.com/9d769b1c-7140-445c-b1d5-31bb885b900a/0/0/0/0,0,4160,2127,700,2127/0-0-0/34a8a808-54af-475f-9a46-b4640354782f/1/1/Site_internet_images_i9.jpg?fjkss=exp=2037606680~hmac=6a77cb3cb745807b77df1e3e8c5aa2bb834da82666e149621cfa57fcf1ebc620)
![](https://format.creatorcdn.com/9d769b1c-7140-445c-b1d5-31bb885b900a/0/0/0/0,0,4160,2127,700,2127/0-0-0/7ff89144-59ce-4028-a47f-c8ca21cfb142/1/1/Site_internet_images_i14.jpg?fjkss=exp=2037606680~hmac=6a77cb3cb745807b77df1e3e8c5aa2bb834da82666e149621cfa57fcf1ebc620)
![](https://format.creatorcdn.com/9d769b1c-7140-445c-b1d5-31bb885b900a/0/0/0/0,0,4160,2127,700,2127/0-0-0/ed80511f-4877-44b4-a0c3-858a94d0a969/1/1/Site_internet_images_i15.jpg?fjkss=exp=2037606680~hmac=6a77cb3cb745807b77df1e3e8c5aa2bb834da82666e149621cfa57fcf1ebc620)
![](https://format.creatorcdn.com/9d769b1c-7140-445c-b1d5-31bb885b900a/0/0/0/0,0,4160,2127,700,2127/0-0-0/34a8a808-54af-475f-9a46-b4640354782f/1/1/Site_internet_images_i9.jpg?fjkss=exp=2037606680~hmac=6a77cb3cb745807b77df1e3e8c5aa2bb834da82666e149621cfa57fcf1ebc620)
Testing ideas with prototypes
![](https://format.creatorcdn.com/9d769b1c-7140-445c-b1d5-31bb885b900a/0/0/0/0,0,4160,2127,700,2127/0-0-0/7c9617a5-d247-48af-b846-34ac746eb7a4/1/1/Site_internet_images_i16.jpg?fjkss=exp=2037606680~hmac=6a77cb3cb745807b77df1e3e8c5aa2bb834da82666e149621cfa57fcf1ebc620)
![](https://format.creatorcdn.com/9d769b1c-7140-445c-b1d5-31bb885b900a/0/0/0/0,0,4160,2127,700,2127/0-0-0/34a8a808-54af-475f-9a46-b4640354782f/1/1/Site_internet_images_i9.jpg?fjkss=exp=2037606680~hmac=6a77cb3cb745807b77df1e3e8c5aa2bb834da82666e149621cfa57fcf1ebc620)
![](https://format.creatorcdn.com/9d769b1c-7140-445c-b1d5-31bb885b900a/0/0/0/0,0,4160,2127,700,2127/0-0-0/34a8a808-54af-475f-9a46-b4640354782f/1/1/Site_internet_images_i9.jpg?fjkss=exp=2037606680~hmac=6a77cb3cb745807b77df1e3e8c5aa2bb834da82666e149621cfa57fcf1ebc620)
![](https://format.creatorcdn.com/9d769b1c-7140-445c-b1d5-31bb885b900a/0/0/0/0,0,4160,2127,700,2127/0-0-0/5e8ef604-5c1f-4d15-b220-bb41bf9a89c1/1/1/Site_internet_images_i17.jpg?fjkss=exp=2037606680~hmac=6a77cb3cb745807b77df1e3e8c5aa2bb834da82666e149621cfa57fcf1ebc620)
Scaling the airport services for domestic use
![](https://format.creatorcdn.com/9d769b1c-7140-445c-b1d5-31bb885b900a/0/0/0/0,0,2942,3007,700,3007/0-0-0/37c2369e-35d0-41a9-8e2a-f59a4cfb7b7e/1/1/Site_internet_images_2_i19.jpg?fjkss=exp=2037606680~hmac=3a0a4cf467db0ca16b4b50035207d177a5d050d78266afda849b80e80e7fe34d)
![](https://format.creatorcdn.com/9d769b1c-7140-445c-b1d5-31bb885b900a/0/0/0/0,0,4160,2127,700,2127/0-0-0/34a8a808-54af-475f-9a46-b4640354782f/1/1/Site_internet_images_i9.jpg?fjkss=exp=2037606680~hmac=6a77cb3cb745807b77df1e3e8c5aa2bb834da82666e149621cfa57fcf1ebc620)
Transport Lausannois, Lausanne, Switzerland
Business development _ Research and insight _ Service design _ Ethnography
![](https://format.creatorcdn.com/9d769b1c-7140-445c-b1d5-31bb885b900a/0/0/0/0,0,4160,2127,700,2127/0-0-0/34a8a808-54af-475f-9a46-b4640354782f/1/1/Site_internet_images_i9.jpg?fjkss=exp=2037606680~hmac=6a77cb3cb745807b77df1e3e8c5aa2bb834da82666e149621cfa57fcf1ebc620)
Strategy evolution of transpport Lausannois
![](https://format.creatorcdn.com/9d769b1c-7140-445c-b1d5-31bb885b900a/0/0/0/0,0,4160,2127,700,2127/0-0-0/a9d56a00-48d0-420e-91dd-5ebaae24dd55/1/1/Site_internet_images_i26.jpg?fjkss=exp=2037606680~hmac=6a77cb3cb745807b77df1e3e8c5aa2bb834da82666e149621cfa57fcf1ebc620)
![](https://format.creatorcdn.com/9d769b1c-7140-445c-b1d5-31bb885b900a/0/0/0/0,0,4160,2127,700,2127/0-0-0/34a8a808-54af-475f-9a46-b4640354782f/1/1/Site_internet_images_i9.jpg?fjkss=exp=2037606680~hmac=6a77cb3cb745807b77df1e3e8c5aa2bb834da82666e149621cfa57fcf1ebc620)
Our service offer
![](https://format.creatorcdn.com/9d769b1c-7140-445c-b1d5-31bb885b900a/0/0/0/0,0,4160,2127,700,2127/0-0-0/12d7ffe1-62be-4fc4-910a-357cd10dcf4b/1/1/Site_internet_images_i22.jpg?fjkss=exp=2037606680~hmac=6a77cb3cb745807b77df1e3e8c5aa2bb834da82666e149621cfa57fcf1ebc620)
![](https://format.creatorcdn.com/9d769b1c-7140-445c-b1d5-31bb885b900a/0/0/0/0,0,4160,2127,700,2127/0-0-0/34a8a808-54af-475f-9a46-b4640354782f/1/1/Site_internet_images_i9.jpg?fjkss=exp=2037606680~hmac=6a77cb3cb745807b77df1e3e8c5aa2bb834da82666e149621cfa57fcf1ebc620)
![](https://format.creatorcdn.com/9d769b1c-7140-445c-b1d5-31bb885b900a/0/0/0/0,0,4160,2127,700,2127/0-0-0/5834b6ad-fda0-4fbe-8011-072d653ffb9e/1/1/Site_internet_images_i23.jpg?fjkss=exp=2037606680~hmac=6a77cb3cb745807b77df1e3e8c5aa2bb834da82666e149621cfa57fcf1ebc620)
![](https://format.creatorcdn.com/9d769b1c-7140-445c-b1d5-31bb885b900a/0/0/0/0,0,4160,2127,700,2127/0-0-0/34a8a808-54af-475f-9a46-b4640354782f/1/1/Site_internet_images_i9.jpg?fjkss=exp=2037606680~hmac=6a77cb3cb745807b77df1e3e8c5aa2bb834da82666e149621cfa57fcf1ebc620)
![](https://format.creatorcdn.com/9d769b1c-7140-445c-b1d5-31bb885b900a/0/0/0/0,0,4160,2127,700,2127/0-0-0/0e8ec3d5-6af6-4ccf-94d3-5b30cdc109ce/1/1/Site_internet_images_i25.jpg?fjkss=exp=2037606680~hmac=6a77cb3cb745807b77df1e3e8c5aa2bb834da82666e149621cfa57fcf1ebc620)
![](https://format.creatorcdn.com/9d769b1c-7140-445c-b1d5-31bb885b900a/0/0/0/0,0,4160,2127,700,2127/0-0-0/34a8a808-54af-475f-9a46-b4640354782f/1/1/Site_internet_images_i9.jpg?fjkss=exp=2037606680~hmac=6a77cb3cb745807b77df1e3e8c5aa2bb834da82666e149621cfa57fcf1ebc620)
![](https://format.creatorcdn.com/9d769b1c-7140-445c-b1d5-31bb885b900a/0/0/0/0,0,4160,2127,700,2127/0-0-0/e9171c56-cc69-4e3a-92d8-105189a7ebe2/1/1/Site_internet_images_i24.jpg?fjkss=exp=2037606680~hmac=6a77cb3cb745807b77df1e3e8c5aa2bb834da82666e149621cfa57fcf1ebc620)
![](https://format.creatorcdn.com/9d769b1c-7140-445c-b1d5-31bb885b900a/0/0/0/0,0,4160,2127,700,2127/0-0-0/34a8a808-54af-475f-9a46-b4640354782f/1/1/Site_internet_images_i9.jpg?fjkss=exp=2037606680~hmac=6a77cb3cb745807b77df1e3e8c5aa2bb834da82666e149621cfa57fcf1ebc620)
Prototyping and testing
![](https://format.creatorcdn.com/9d769b1c-7140-445c-b1d5-31bb885b900a/0/0/0/0,0,4160,2127,700,2127/0-0-0/d2414639-2d95-4efe-a072-199de2bd1568/1/1/Site_internet_images_i29.jpg?fjkss=exp=2037606680~hmac=6a77cb3cb745807b77df1e3e8c5aa2bb834da82666e149621cfa57fcf1ebc620)
![](https://format.creatorcdn.com/9d769b1c-7140-445c-b1d5-31bb885b900a/0/0/0/0,0,4160,2127,700,2127/0-0-0/29fcb98a-54ce-4e2e-91f1-4217f32849c8/1/1/Site_internet_images_i28.jpg?fjkss=exp=2037606680~hmac=6a77cb3cb745807b77df1e3e8c5aa2bb834da82666e149621cfa57fcf1ebc620)
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Design Management
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Design Strategy
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Design Practice